Jaguar // F Type Launch

Within Spark44 I was responsible with my creative partner Tommy Wiegand for the launch of the brand saving product Jaguar F-Type from the first storyboards for TVCs to the final Paris car show feel. You name it, we have made it.

Service

Client

Product launch

Jaguar

Year

2012

Jaguar F-Type TYGR agency Spark44 Alexander Schukowski Car Launch

As a brand Jaguar did struggle in the shortly before the F-Type was launched. They had one last chance to rise from the ashes. The F-Type had to be a success to save the whole brand and start a new chapter in the Jaguar history.

Thankfully our work paid off with the development of: the music video by Lana DelRey, car-catalog planning, photobriefings, social media activations, ​commercial - design for print and mobil, storyboards for teaser-clips and TVCs.

Jaguar F-Type TYGR agency Spark44 Alexander Schukowski Car Launch

Let's Roar

Not only did this car win the best and most violent car sound award, we are so proud of this team and project we also roar with the pack.