Lana DelRey Burning Desire

Lana Del Rey's "Burning Desire" video, was the first musical collaboration between her and the Jaguar brand. It´s half music video, half long-form lifestyle commercial.

creative partner within SPARK44: Thomas Wiegand​

Service

Client

Year

Coop-Music Video

Jaguar

2014

Lana DelRey Burning Desire Jaguar F-Type TYGR agency Alexander Schukowski Music Video

Areas of ​​responsibility:

• Storyboard development

• Creating the first video rough cuts

• Confer with the Lana Del Rey management

• Videoshoot

• Colorgrading and editing

• Promotional on & offline release of the "Burning 

  Desire" video on Valentines-Day​

The 'Burning Desire' music video was filmed on location in South East London at the infamous Rivoli Ballroom, a Grade II listed former cinema that was transformed in the 1950's and is the only remaining intact ballroom from its period in London.

That's what Lana said:

I do believe you create your own life path and that you will be rewarded for following your passions - and sticking to it. It's just good to know now, with people like Jaguar and working with them, that I'm not the only one out there with such strident, creative beliefs.