Red Bull // Neymar JR´s 5

Neymar Jr’s Five is a global five-a-side tournament bringing players from all corners of the world together to celebrate their shared passion: FOOTBALL

Text & concept partner at Red Bull Creative: Marc Eggers​

Year

Year

Year

2016

2016

Service

Event Strategy / Roll out

Client

Year

Red Bull

2016

Neymars 5 Red Bull TYGR agency Alexander Schukowski Event Strategy

It is a fast, technical and fun competition, played in more than 60 countries. In 2017, over 100.000 players from 53 countries battled it out to be World Champions.

Areas of ​​responsibility:

• Creating an event strategy for 53 countries

• Developing mandatory tools needed before, during and after the events

• Activations on & offline, out of home, POS

• Print, online executions, App Games