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Red Bull // Neymar JR´s 5
Neymar Jr’s Five is a global five-a-side tournament bringing players from all corners of the world together to celebrate their shared passion: FOOTBALL
Text & concept partner at Red Bull Creative: Marc Eggers
Year
Year
Year
2016
2016
Service
Event Strategy / Roll out
Client
Year
Red Bull
2016
It is a fast, technical and fun competition, played in more than 60 countries. In 2017, over 100.000 players from 53 countries battled it out to be World Champions.
Areas of responsibility:
• Creating an event strategy for 53 countries
• Developing mandatory tools needed before, during and after the events
• Activations on & offline, out of home, POS
• Print, online executions, App Games
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